
Diversification is not just putting eggs in different baskets
Is your portfolio really diversified? Are you putting your eggs in different baskets but in the same truck? Do you know where your portfolio stands in the risk return scale? Diversification misconceptions There is a common analogy that is frequently quoted to explain investment diversification "don't put all your eggs in one basket" which implies putting eggs in different baskets to spread out the risk yet beware as it doesn't tell you the full story. Diversification is norma